It’s a Cicada summer, and the woods are humming.
Here on the East coast of the United States this is a cicada summer. Every 17 years the ‘Brood 2’ cicadas arrive, filling our woods with amazing sights and sounds.
Recently I traveled with a Canadian coworker, and was astonished that she wasn’t familiar with Cicadas. They are gruesomely ugly bugs, that live underground most of their lives. This particular species emerges from the ground every 17 years en masse—millions and millions of bugs in a feasting frenzy.
My 6 year-old daughter (seen to the left) and I talk about the bugs and where she will be in 17 years, when they come back again. And she asks me where I was 17 years ago when they last came through? I was in Athens, GA, just starting as a broker. I was trying to learn as much as possible as quickly as possible. And I do remember the bugs covering me as I was out calling on accounts.
As we set goals, and measure our growth, there are milestone markers that nature provides all around us: the setting of the sun, the phases of the moon, our children’s gap-toothed smiles.
But I love it when the woods are humming with these crazy, scary cicadas. Harmless, yes, but acting as a natural reminder of the relentless passage of time.
Where were you 17 years ago?
In 1996, Manitoba Harvest was a thought in Mike Fata’s mind, a passion he was following to help begin a unique brand of food products. Among his first steps to this end was being instrumental in the legalization of hemp in Canada.
Presently, we at Manitoba Harvest are the largest company in North America to grow, manufacture, and sell hemp food products. As we finish our celebration of Hemp History week, there are displays of products and literature in stores all over the continent, and many are experiencing Hemp Hearts and hemp protein powders for the first time.
And as my family and I listen to the woods hum, we wonder, where will we be in 17 years when this happens again? Where will Manitoba Harvest be? And where will you be?
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